During his speech in 'interactive conversation', held at Palazzo Giureconsulti in Milan October 28, 2009, Marco Camisani Calzolari, web evangelist, Speakage CEO, has been expressed about the speed of our modern world, emphasizing in particular the web as "The future is only the present, with the difference that has not been distributed yet well ... "
Fabrizio Bellavista , organizer of the 'interactive conversation' intervened during the event: "The world of traditional and interactive are not opposed but are always used in a custom mix communicational with customer needs and market trends. The meetings alternate physical interaction with digital because one can not exist without the other. " And he concludes: "We entered the 'liquid was and we get used to intervene with more' windows' open simultaneously." 
For Louis Salmoiraghi , Sales and Marketing Manager Southern Europe from D-Link, the innovation should not be only for a few elected, but must be comprehensive: "The most difficult aspect of technological innovation is to translate the language to make it for everyone. " And when it comes to global means not only people but the world itself, in fact Louis Salmoiraghi wanted to stress that "Innovation must always keep in mind the environment: if you are careful and take it into account, you can save up to 60% and extend the life of the product of 30%. " 
Following the thought expressed by Luigi Salmoiraghi about the environment even Sergio thuds, Corporate Communications Manager, Philips Italy is keen to stress that "Simplicity, sustainability, energy conservation and the welfare orientation are the cornerstones of my company on a 'Open innovation'. " 
Luca Oliverio , Founder of the Community, speaker in the room 'Communications and Marketing' at pains to emphasize a concept normally considered obvious, but in reality often overlooked: "Often innovation is in small things, innovation is continuous. " 
's intervention Mascitelli Joseph, AD Mediolanum communication, "Interactive Conversations" was marked by his desire to want to emphasize how creative thinking is often synonymous with simplicity and to make a message easy to understand. 'Play' with elements changing the usual order of things is a good way to generate creativity, a little 'how to put together - add Mascitelli - economy and culture: "Man is a whole and is also the result of cultures at first glance seem poles apart. " And spirituality helps us in this synthesis returns to our creativity as a sense of the original ... 
Triggered by the intervention of Moscow Arnoldo Mondadori and Giovanna Ranieri, the talk of a creative vision closer to a 'spiritual', located in Alessandro De Benedittis already in the last panel of speakers Innovative Day, an estimator that such acts: "In a recent essay, Harry G. Frankfurt considers dangerous mass of 'bullshit' that is discharged daily in our media space because 'the long undermines our ability to distinguish truth from falsehood '. If creativity was a product its 'price' would certainly reduce the mass of rubbish which are now in circulation. Pay individually for the price of that 'loss' we should act on our conscience now too full 'empty' and as in the Zen tradition, Vedanta, Buddhism and Christianity, teaches daily prayer for the recovery of 'our' creativity is linked to achieving peace of mind (as in Vipassana meditation) or know the beauty of the senses (as in the Tantric tradition of Kashmir) or the ability to feel astonishment in front of the flow of reality (such as 'mo no aware' in Japanese culture) ". 
Innovation and creativity have been the central concept of 'interactive conversations', especially in marketing and communications room. Each of the speakers examined these two concepts from different points of view and so Gianandrea Abbate, CEO Research Institute Research Psycho "In psycholinguistics stage innovation and creativity are adjacent concepts but with different facets." 
The 'creative conversations' about the school and the university have seen many topics covered. Giovanna Ranieri, head of training Steiner School in Milan, here exemplified what are the two basic steps that education A child must be followed to develop his creativity: "To educate a man you should be free to develop the child in the first seven years in a 'good world', where there is a calm about him and especially where it can play with things to develop his invention. In the second seven must learn to make something 'dead' in something 'alive' and that only the school can do, such as not teaching that the flower consists of sepals, pistils, corolla, etc.. but that is something wonderful if it is to learn to love nature. " 
An event of the words 'within reach', understood by all: this was one of the strengths of "interactive conversation" that took place at the Palace in Milan Wednesday Giureconsulti October 28, 2009. This attitude, carried out by all Realore, is a clear example of an intervention Mascitelli Joseph, AD Mediolanum Communication, to explain the creativity and innovation said: "Christopher Columbus was creative because he used a different ships, the sea, the men, the stars." 
"Faced with a constantly changing environment, the certainty is that if you stand still you are wrong." This engraved Giampiero Soru , President SS & C and realtor in 'conversations interactive' marketing department and communication, he wanted to give a boost to all present to show that creativity and innovation today only make sense if one considers the world around us. 
Eleonora Buiatti, Professor of Psychology General and researcher at the Politecnico di Torino in Turin Cognition, participated as a coordinator in the school hall at the event and universities 'interactive conversations' held in the Palazzo Giureconsulti Milan October 28, 2009. Among its operations a question about two terms that are often used interchangeably, creativity and imagination. For this proposal to clarify the difference between the two concepts has emphasized that "create something creative within the craft is different from creating something fantastic in the cultural sphere, able to change or break human thought patterns." 
sustainable development, careful attention to the reduction of pollutant emissions and energy savings are some of the pillars of the philosophy of Robur, an Italian company leader in the design of heating systems with low environmental impact. This is the picture drawn by Massimo Salmaso, Application Engineer Robur, with regard to the philosophy of Bergamo. "The innovative system of Robur - Salmon said - is in having put together the advantages of two heating systems and being able to pollute less in the service of man." All this does not seem easy in the engineering sector. In fact the same Salmon concludes: "Our industry is very conservative, and then the creativity is slow. Increased competition is not knowledge. "
Lorenzo Marini, President Lorenzo Marini & Associati, has contributed with his indomitable verve and proactiveness to enrich the 'interactive conversation' on creativity and innovation in marketing and communication. Quotes, reviews and engraved characterized his speech that ended with a apt metaphor to describe his vision of the creative: "The closest thing to creativity is the snow, because wherever they pose suits and cloaks everything." 
