Conversations ... 'Liquid' to stimulate creativity and innovation 
Fabrizio Bellavista , organizer of the 'interactive conversation' intervened during the event: "The world of traditional and interactive are not opposed but are always used in a custom mix communicational with customer needs and market trends. The meetings alternate physical interaction with digital because one can not exist without the other. " And he concludes: "We entered the 'liquid was
and we get used to intervene with more' windows' open simultaneously."
Fabrizio Bellavista , organizer of the 'interactive conversation' intervened during the event: "The world of traditional and interactive are not opposed but are always used in a custom mix communicational with customer needs and market trends. The meetings alternate physical interaction with digital because one can not exist without the other. " And he concludes: "We entered the 'liquid was and we get used to intervene with more' windows' open simultaneously." 
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